Grow your clinical practice with The KHC
Through our proven marketing framework and a patient-centric team of personal assistants, we aim to empower affiliated practitioners, supporting them to not only deliver exceptional medical care that make a lasting impact on the lives of their patients.
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The Internal Conflict
If you are here with us now, then you are one of a small international cohort of exceptional specialists in keyhole heart surgery. My name is Inder Birdi, and today I want to talk to you about unlocking your true potential in this exciting field.
As highly skilled doctors in keyhole heart treatments, many of us struggle with the idea of marketing our own abilities. We’ve dedicated years to honing our skills, and the thought of promoting ourselves may feel uncomfortable or even wrong.
But today, I want to challenge that notion and show you the importance of being found by the patients who are desperately seeking your life-changing expertise.
The patients perspective
Let’s take a moment to see it from the patient’s point of view.
Imagine someone out there, suffering from a heart condition, desperately searching for a solution. They’re scared, uncertain, and looking for someone who can provide the advanced care they need.
Now, ask yourself, if you have the skills to change their life, shouldn’t they know about it?
The Power of Visibility
Being visible doesn’t mean bragging or being overly promotional. It means making yourself known to the patients who are desperately seeking the solutions you can provide.
By embracing opportunities like online video, long form detailed articles written in patient facing language, you can reach those who are searching for your expertise and guide them towards a path of healing and hope. One of the things that I have witnessed in my new outpatient clinics in that the patients already know like and trust you the minute they walk in
When done correctly, digital exposure creates the perfect Dr / Patient relationship before a word is even uttered.
Embrace Your Calling
So, my fellow doctors, I encourage you to reflect on the importance of being found by the patients who are seeking your extraordinary skills. Embracing the power of visibility and marketing, not for personal gain, but for the sake of those who are longing for your expertise.
Together, we can make a profound impact and transform lives through the remarkable possibilities of keyhole heart treatments.
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